About Us
We have a highly skilled multidisciplinary team around the globe with significant experience in software, robotics, electronics, automation, agronomy, food technology, and building and selling agriculture equipment.
The Team
DOR MORAN
CEO & Co-Founder
Over 25 years of experience in global agriculture. Managed projects totaling more than $400M
RUBEN ARIAS
Co-CEO/CTO & CoFounder
Over 20 years of experience in mechanical engineering, design & manufacturing. Held management executive positions in global enterprises in EU and China.
ARIEL KITRON
Chief Agronomist Officer
An experienced horticulture specialist with over 30 years of dedicated expertise. Proficient in various crops.
